A Digital Product Passport (DPP) serves as a comprehensive digital record of a product's journey throughout its lifecycle. It provides a structured collection of product-related data, accessible via electronic means through a unique identifier. The European Commission defines a 'product passport' as a product-specific dataset that can be electronically accessed via a data carrier to facilitate the electronic registration, processing, and sharing of product-related information among supply chain entities, authorities, and consumers.
The DPP aims to enhance sustainable production, extend product lifetimes, support consumers in making sustainable choices, enable the transition to a circular economy, and assist authorities in verifying compliance. It tracks a product's entire lifecycle, from material sourcing and extraction to end-of-life recycling, much like a travel passport documents a journey.
The European Union has identified several priority sectors for DPP implementation by 2026.
These include:
The construction industry, which accounts for approximately 40% of raw materials consumption worldwide, is also a high priority for European DPP utilization.
A Digital Product Passport typically includes the following key components:
Exemplary information shared in a DPP across the product lifecycle
Data Carriers for DPPs
To access the DPP data, an electronically accessible data carrier with a unique product identifier is used. This carrier must be physically present on the product, its packaging, or accompanying documentation. Common options for data carriers include:
QR codes have gained popularity due to their ease of use and widespread familiarity. They can be read with a smartphone camera without requiring a specific app. The choice between NFC and RAIN RFID tags depends on factors such as read range and bulk reading capabilities.
By leveraging these data carriers, stakeholders can easily access the DPP information, enabling a better understanding of the product's composition, environmental impact, and recycling solutions throughout its lifecycle.
Digital Product Passports (DPPs) revolutionize supply chain transparency by providing detailed information about a product's journey throughout its lifecycle. This comprehensive digital record enables businesses to track and verify the authenticity, origin, and composition of their products. By implementing DPPs, companies gain unprecedented visibility into their supply chains, allowing them to detect and avoid counterfeit goods more effectively. This enhanced transparency protects consumers and maintains brand integrity, which is crucial as 46% of consumers desire clarity on product sourcing.
DPPs play a vital role in advancing product sustainability and promoting a circular economy. By tracking the environmental impact of products, including their carbon footprint, DPPs enable consumers and businesses to make informed decisions favoring eco-friendly options. This transparency is particularly important as estimates show agriculture drives over 90% of tropical deforestation; deforestation and land use change, in turn, accounts for 11% of global carbon emissions, significantly contributing to environmental impact. DPPs also facilitate more efficient recycling processes by providing detailed information about product materials, helping recycling facilities sort and process materials more effectively. This contributes to waste reduction and promotes a circular economy, where products are designed to be reused, repaired, or recycled.
Implementing DPPs fosters consumer trust and enhances brand reputation by providing transparent and verifiable information about a product's sustainability and ethical sourcing. This transparency is crucial, as 33% of consumers have stopped purchasing from brands over sustainability concerns. DPPs enable businesses to validate their green claims, combating the issue of greenwashing, which is becoming increasingly problematic. By ensuring that raw materials and manufacturing processes adhere to pre-set standards, DPPs protect consumers from illegitimate, dangerous, and subpar products, safeguarding brands from negative PR issues such as product recalls.
DPPs contribute to operational optimization by streamlining processes, reducing waste, and enabling more efficient resource management throughout the product lifecycle. By providing a centralized platform for all product information, DPPs enhance transparency and simplify compliance with regulatory standards. This centralized approach to data management can lead to measurable gains in time-saving and human error prevention, particularly in the face of mounting regulatory requirements. Additionally, the newfound supply chain visibility offered by DPPs allows businesses to mitigate risks, cut unnecessary procurement costs, and optimize their supply chains.
On how organizations can effectively monetize and generate revenue from implementing a digital product passport system, the options should cover a range of potential monetization strategies, such as:
The European Union is actively implementing regulations to drive the adoption of Digital Product Passports (DPPs) across various industries. These regulations aim to enhance sustainability, transparency, and circularity in product lifecycles.
The Ecodesign for Sustainable Products Regulation (ESPR) is set to replace the current Ecodesign Directive (2009/125/EC) on July 18, 2024. This new regulation expands the scope of ecodesign criteria to a broader range of products, with the goal of making sustainable products and packaging the norm in the EU market. The ESPR introduces the concept of a digital product passport for all regulated products and packaging, providing easily accessible sustainability information to supply chain actors, regulators, and consumers.
Key aspects of the ESPR include:
The ESPR is expected to have a significant impact on energy savings. By 2030, it could lead to energy savings equivalent to the EU's imports of Russian gas.
The textile industry is one of the top priorities for implementing Digital Product Passports. The EU Strategy for Sustainable and Circular Textiles addresses the production and consumption of textiles as part of the European Green Deal and Circular Economy Action Plan. This strategy is crucial, as EU textile consumption has the fourth highest impact on the environment and climate change, after food, housing, and mobility.
The DPP requirements for textiles are expected to be fully implemented by 2030. At this point, all textile products and their components manufactured in or placed on the EU market will need to comply with DPP regulations.
Stahl Adopts Blockchain for Verified Sustainability in Textile Supply Chain
Stahl, a leading supplier of specialty chemicals for leather, synthetics, and fabric treatments, has revolutionized industry transparency. Using our technology to create digital passports for its renewable products. These digital passports contain provenance data and help track them and aid compliance and life cycle assessments. This offers the brands that use materials treated with Stahl chemicals end-to-end visibility of the manufacturing process, from raw materials to finished products.
The construction sector is a significant contributor to environmental impact, responsible for:
The revised Construction Products Regulation (CPR) acknowledges the need for ecodesign in construction products. However, environmental groups have expressed disappointment with the lack of specific guidance, deadlines, and targets for implementation. The regulation mandates disclosure of environmental information, starting with Global Warming Potential (GWP), with other environmental impacts to be included by 2028 and 2030.
The battery industry is at the forefront of DPP implementation. By February 18, 2027, a "battery passport" will be mandatory for EV batteries, LMT batteries, and rechargeable industrial batteries with a capacity greater than 2 kWh. This electronic record will contain information collected throughout the battery's lifecycle.
The battery passport will include:
Create your own Battery Passport
The EU's Deforestation-Free Products Regulation (EUDR) aims to curb deforestation by restricting the sale of certain products in the EU. Targeting commodities like cattle, cocoa, coffee, oil palm, rubber, soy, and wood, which contribute to 90% of global deforestation, the regulation takes effect on December 30, 2024 (June 30, 2025 for small businesses). To comply, products must be deforestation-free, produced according to the country of origin's laws, and accompanied by a due diligence statement. This initiative aligns with the EU's broader environmental and climate change goals, promoting deforestation-free supply chains.
These regulations collectively demonstrate the EU's commitment to promoting sustainability and transparency across various industries through the implementation of Digital Product Passports.
Chain of custody refers to the documentation and tracking of the handling, movement, and location of materials as they pass through various stages of a supply chain. In the context of sustainability, it's essential to verify the origin, processing, and distribution of sustainable or certified materials.
Mass balance is a method used within the chain of custody framework to track and account for sustainable materials when they are mixed with conventional materials during processing or manufacturing. This approach allows companies to gradually increase the proportion of sustainable materials in their supply chains without the need for separate processing lines or storage facilities. This can be particularly beneficial in industries such as palm oil, cocoa, or recycled plastics, where complete segregation might be impractical.
However, to maintain credibility, companies using mass balance within their chain of custody systems must ensure:
Benefits for Businesses:
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Implementing MARCO Track & Trace typically involves the following steps:
Digital Product Passports are revolutionizing the way businesses approach sustainability and transparency. By providing a comprehensive digital record of a product's journey, these passports have a significant impact on supply chain management, environmental sustainability, and consumer trust. The EU's regulatory push, particularly in sectors like batteries, textiles, and construction, is driving widespread adoption of DPPs, creating a ripple effect across industries and stakeholders.
The benefits of implementing Digital Product Passports are far-reaching, from boosting supply chain transparency to improving product sustainability and enhancing brand reputation. As businesses navigate this new landscape, it's crucial to consider the opportunities DPPs offer for fostering a circular economy and meeting ESG goals.
To get started on your journey towards a more sustainable and transparent future, create your own Digital Product Passport today.