‍Cardiff, 18 September, 2024: Finboot, a technology company that provides green supply chain management for the world's largest capital-intensive companies, today announces Finboot's solution, MARCO Track & Trace, is now available on Google Cloud’s Marketplace in two pivotal categories: ¨Climate¨ and ¨Web3¨, further solidifying its position as an industry innovator and marking a significant milestone in the company's Partner Program growth strategy.

Finboot technology enables companies to incorporate blockchain within their value and supply chains, enhancing traceability, transparency, and compliance, which, in turn, helps them meet sustainability and ESG requirements while also increasing operational efficiency.

Market Recognition and Strategic Partnerships

Finboot's inclusion in Google Cloud Marketplace underscores its growing influence in the blockchain technology sector. The company's platform has garnered attention from industry analysts, with seven mentions in Gartner reports to date, including two this year alone. These latest mentions highlight Finboot's impact in the Web3 and authenticated provenance categories, as well as its medium-to-high impact on business operations.

The availability of Finboot’s flagship platform, MARCO Track & Trace, on Google Cloud Marketplace has far-reaching implications for Finboot's market presence and offers unprecedented opportunities for both sales and partnerships. This platform serves as a global stage for Finboot's innovative blockchain solutions, particularly in the realms of Web 3 and Climate Action.

Earlier this year, in a move to enhance its sustainability offerings, Finboot partnered with the Algorand Foundation. This collaboration integrates Algorand's sustainable blockchain technology into the core of Finboot's solutions, reinforcing the company's commitment to environmentally responsible practices.

"Our feature on Google Cloud Marketplace and collaboration with Algorand Foundation represent significant steps forward in our mission to provide cutting-edge, sustainable blockchain-powered supply chain solutions," said Carles García, Partnerships Lead at Finboot. "These developments, coupled with our consistent recognition by Gartner, validate our position as a trusted leader in the industry."

"As companies increasingly seek innovative solutions to meet their digital transformation and ESG goals, MARCO Track & Trace visibility on Google Marketplace in  both Web3 and Climate categories places Finboot at the forefront of providing these critical solutions to our enterprise clients" said Alvaro Llobet, Head of Product at Finboot. 

Finboot recently participated in the prestigious annual Decipher event, hosted by Algorand for its key partners. At this high-profile gathering, Finboot had the opportunity to present its cutting-edge solution, MARCO Track & Trace, to an audience of industry leaders and innovators. This interview, highlighting the synergy between Finboot's technology and Algorand's sustainable blockchain, has now been released across both companies' communication channels:

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Empowering Sustainability in Hard-to-Decarbonize Industries

Finboot continues to make strides in assisting capital-intensive and hard-to-decarbonize industries in their net-zero journey. The company's impressive client roster includes industry giants such as SABIC, REPSOL, CEPSA, and others. By leveraging Finboot's digital traceability blockchain-based technology, these organizations can provide tangible evidence of their sustainability efforts, enhancing transparency and accountability in their operations.

About Finboot

Finboot is a leading provider of blockchain technology solutions, specializing in enhancing transparency, traceability, and efficiency across various industries. With a focus on sustainability and innovation, Finboot empowers organizations to achieve net-zero goals while optimizing their operations through cutting-edge blockchain applications.

For more information about Finboot's Partner Program or to explore collaboration opportunities, please visit www.finboot.com or contact info@finboot.com. 

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Contact:

Flavia Sales

Marketing Manager, Finboot

flavia@finboot.com